Patch’s niche expertise in the events and conference industries, means you’ll get the best advice on where, how and when to spend your marketing budget.
We’ll invest heavily in understanding your business so we become an extension of your team, ensuring we help you focus on the best routes to market for your brand. The beauty of this is it won’t cost you a penny.
The close relationships we have with magazine and web publishers will ensure you get the most for your money and, perhaps more importantly, means we’ll deal with all the logistics and headaches that come with implementing your marketing strategy.
We work with companies developing their social media strategy, natural SEO, pay per click, web design and build.
Even if you’ve already decided how to spend your advertising budget we can still save you money on the rates you pay. We can also take the headache out of liaising with publishers and provide centralised reporting for your results. There really isn’t any excuse not to use us, is there?!
If you’ve not allocated your advertising spend yet, then our role becomes even more valuable. Our free media buying service also includes planning advice. You’ll be given a dedicated, highly experienced Account Manager who will take time to discuss your objectives, target market and budget with you. They will come up with a plan and once you’ve signed it off, you can leave the logistics to us. We’ll keep on top of your activity sending you reminders of what’s coming up and deal with all the to-ing and fro-ing of artwork deadlines. We can even oversee related aspects such as design and copywriting if your needs require.
In this service we cover on and offline advertising, on and offline directories, on and offline advertorial, media partnerships, data and events.
With most websites in the industry receiving over 50% of their traffic through organic searches it’s more important than ever to ensure your website appears in front of your prospective customers when they search keywords related to your business. Our SEO team account for some of the top results on the most highly competitive keywords for the events industry.
You will work with one of our Account Managers who will come up with an SEO plan suited to your budget and objectives and help you to understand the jargon involved and the activity that’s taking place. Every month of your SEO activity with us you’ll be provided with a report to show what’s been done to improve your rankings, how your positions have improved and any recommendations for website changes that could assist your SEO. Most importantly you’ll be provided with an Account Manager, not a techie, to help you to understand what’s going on.
Due to the competitive nature and ever-changing search algorithms, SEO is an activity which is best done frequently to maintain the best position. If you’re unsure about your website’s current state for search engine optimisation you can commission one of our SEO website audits that will tell you what activity needs to take place on your website to improve your search rankings and what may be on your website that is harming your search rankings might actually be harming them.
Our team of paid search marketers are experienced in the different platforms and the techniques within those platforms. They will help you maximise your paid search budget and use the right techniques to ensure you appear in the right places. We don’t deliver ‘pay per click’ but integrated campaigns and management that take into account different approaches, and variations, to ensure your cost per activity is considerably less than the average. Our team has delivered CPC (cost per click) on keywords lower than half of what our clients were achieving before. Paid search is about strategy and micromanagement but gets mistaken for an auction for clicks and a channel that can run itself.
You will work with your account manager to identify your targets and budget allocation before our specialists take over your campaign. During the campaign you are provided with regular reports on performance and an account manager to help you interpret the technical aspects and feedback any changes you would like to make.
Our team of copywriters come from both journalistic and marketing backgrounds to ensure that you get the best skill set for your project. We can cover everything from newsletters and brochures to entire websites and content-led social media campaigns.
Our content creation service is a great way to engage with your audience and demonstrate the values of your brand. It’s also an important part of growing a social media following and contact database. After discussing your objectives our team will come up with a content production plan and advise how to integrate the content they produce into your other channels and maximise the increased engagement.
Our team has worked on all kinds of content marketing plans including live events, new venues launches, white papers, advice guides and fun quizzes. Content campaigns can be highly effective and clients have seen website traffic increase by up to 70% YOY simply because of engaging content. We know from our clients this has a positive impact on their bottom line.
We can monitor and analyse marketing, sales and customer service within your business. This service is especially useful if you feel a particular area is underperforming and want to know why. We can hone in on certain aspects of your marketing, sales and customer service and analyse how it is performing against key metrics before providing you with a comprehensive report and recommendations. Our business performance analysis services include:
Our designers are skilled at producing creatives for all digital and print mediums. From banner ads and exhibition stands to entire websites, there’s nothing they can’t turn their hand to. Your Account Manager will oversee the entire project from start to finish and handle the logistics of any extra elements including copywriting and media buying.
From copywriting for a single e-shot to preparing and managing entire automated and triggered email campaigns, our email marketing team can help.
This service covers all aspects of the process including: set up of email marketing platforms, cleansing, segmenting and transferring data between systems, preparing web infrastructure to support your data acquisition strategy, designing new email templates, writing email copy and loading into existing templates, image and content research/selection and post activity analysis.
Online directories and venue finding websites can be effective at referring qualified traffic to your website and generating enquiries – but there are so many to choose from it’s hard to know which ones to use and to keep them all up to date. Who has the time?
Do you know all of the places you are listed? Do you know the last time each listing was updated? Do you wish you had a bigger web footprint but don’t have time? That’s where we come in. We will collate and audit all of your existing listings ensuring your most up to date information and photos are online so you never miss a lead again. For a small monthly fee we will maintain as many listings as you need, ensuring they’re bursting with relevant news, fully optimised and always have your most up-to-date information presented. We’ll also take care of uploading and on-going management. Imagine; one email and your entire web presence is updated.