Mathew Beech, Author at Patch
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Author: Mathew Beech

Marketing is ever changing, not just the approaches and systems but the way and places media is consumed. Every year there's a list of new marketing trends for every channel. As a multi-channel venue marketing agency, providing everything from single channel management to a fully outsourced marketing department, we've put together our top multi-channel must...

SEO is part art and part science, it's both technical and creative. There are dangers if you get SEO wrong, the worst penalty is your website being removed from Google rankings. Due to the risks involved we don't recommend taking on technical elements of SEO, unless you know what you’re doing, but a lot of SEO activity is already covered...

Content marketing for venues Has your venue got a content marketing strategy? If you don't have one I highly recommend reading our case study on the power of content marketing for venues. After reading how a venue, with a single bit of content, achieved a revenue that in its strongest month of the campaign was 50% over forecast you might want...